羽織「SAMURAI JACKET」
Winter in Yamagata is a treasure trove of captivating tourist attractions. The romantic Taisho-era snowscape of Ginzan Onsen, the fantastical world of Zao’s snow monsters (juhyo tree ice), the breathtaking panoramic view from Mount Yamadera after climbing over a thousand stone steps, and the supreme powder snow at world-class ski resorts.
These irresistible charms have drawn increasing numbers of international visitors to Yamagata in recent years. Strolling through snow-covered hot spring towns, enjoying snow trekking amid the tree ice fields, and experiencing the warm hospitality of the locals — many foreign tourists want to wear “something authentically Japanese” for photos during these special moments. However, full traditional kimono requires complicated dressing and can feel a bit challenging for casual sightseeing. That’s why we at Fuse Yashichi Kyoto Yuzen Dyeing Shop propose the “SAMURAI JACKET” — a modern reimagining of the classic Japanese haori (kimono outerwear).
A Versatile Haori That Blends Japanese Tradition with Modern Western Style — Perfect Even for Business Scenes
The “SAMURAI JACKET” reinterprets the traditional haori — an outer garment worn by samurai and townspeople since the Edo period — to fit today’s lifestyle. Its dignified and elegant silhouette still captivates people today. By transforming it into an easy-to-wear jacket style accessible even to foreign visitors, we have given new life to this classic piece as the “SAMURAI JACKET.” Combining Yamagata’s traditional weaving techniques with the delicate artistry of Kyoto yuzen dyeing, this is far more than just a tourist costume.
It offers both practical everyday wearability and the value of an art piece that condenses Japanese aesthetic sensibilities. Imagine wearing your “SAMURAI JACKET” against the snowy backdrop of Ginzan Onsen for photos — it’s sure to become a lifelong memory. It also serves as a functional cold-weather layer when viewing the tree ice, making it the perfect companion for enjoying Yamagata’s winter to the fullest.Here are some stylish examples of the “SAMURAI JACKET” being worn in beautiful Yamagata winter settings:
Highly Versatile and Perfect as a Souvenir
For international visitors, the “SAMURAI JACKET” holds special value as a unique Yamagata souvenir. Many foreign tourists are deeply interested in Japanese culture and dream of experiencing authentic Japanese attire, but purchasing a full kimono set requires significant budget and storage space. With the “SAMURAI JACKET,” you can wear genuine, high-quality Japanese dyeing and weaving techniques at an accessible price — and continue using it as everyday wear after returning home.
Simply layer it casually over jeans, T-shirts, or other Western clothes to instantly create a stylish outfit infused with Japanese essence. For travelers from the US, Europe, Asia, and beyond, this practical yet beautiful piece of Japanese culture is the ideal keepsake. In today’s social media era, photos of people wearing the “SAMURAI JACKET” shared on Instagram and TikTok help spread Yamagata’s charm worldwide. One tourist’s photo can inspire the next visitor — we hope to create such a wonderful cycle!
From Yamagata: “Building Connections Through Japanese Harmony”
For many years, Fuse Yashichi Kyoto Yuzen Dyeing Shop has been preserving kimono culture in Wakabacho, Yamagata City. We feel a deep mission not only to sell products, but to pass Japan’s traditional culture on to the next generation and to the world. The “SAMURAI JACKET” project is the embodiment of that passion.
We warmly invite all international visitors to Yamagata to stop by our shop, try on a “SAMURAI JACKET” in person, and experience it for yourselves. Our very Yamagata-native staff will welcome you with the warmest, most authentic local hospitality. Yamagata winters may be cold, but they are filled with heartfelt warmth and stunning snowy scenery. Come wrap yourself in a “SAMURAI JACKET” and fully enjoy the magic of Yamagata winter. We sincerely look forward to welcoming you!
Here’s a natural and welcoming English translation, perfect for your shop’s website, blog, or social media
profile:Fuse Yashichi Kyozometen
〒990-2495 Yamagata City, Wakabacho 4-6
Phone: 023-622-6317
Just 10 minutes on foot from Yamagata Station
About 150 meters east from the Godaicho railway crossingSince 1647, our family has been dedicated to kimono right here in this very location —
a local specialty kimono shop proudly serving the Yamagata community for over 375 years.We warmly welcome you to stop by and experience authentic Japanese tradition!
We welcome you in Yamagata dialect!
(English is at elementary school level, so we’ll greet you in our local Yamagata-ben
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